Creating unforgettable moments …
After eight years of working in the dynamic field of non-permanent installations, I’ve witnessed first-hand their profound impact on people and businesses. Now, it’s time to spread awareness about this captivating realm where art, innovation, and urban experiences merge.
It all started when I opted to fuse my architectural expertise, passion for design, and love for business with one goal in mind: to forge unforgettable moments for my children. It was then that I discovered such experiences can be extended beyond all spaces and boundaries.
In essence, blending architectural installations with art and business made perfect sense in creating a win-win scenario for all involved. This fusion elevates experiences for the individual, boosts the overall well-being of society, provides exposure to different communities, offers a platform for businesses to showcase their products and services, promotes brand exposure, and establishes emotional connections with customers.
What on earth are installations?
Installations, according to the Tate Gallery, are defined as “medium to large-scale, mixed-media constructions, often designed for a specific place and for a temporary period of time.” They are generally considered to be contemporary and designed to take the viewer out of the traditional two-dimensional space into a parallel multi-dimensional one. Installations can vary from stunning and temporary to prodigious and puzzling.
That is exactly what we try to do at HYPE Creative Studio, a creative consulting firm specializing in designing and providing turnkey solutions for non-permanent art and business installations. We effectively design and manufacture high-quality, innovative, and interactive non-permanent installations that create a positive impact on the consumer, the business, and the brand. We thrive on thinking outside the box and produce intriguing mind-boggling fabrications that are sometimes irrational yet intriguing like the rotating enigmatic art piece showcased at the recent SOFEX conference.
What kind of installations are there?
There exists a diverse range of installations that are used by businesses to display their respective products and services and deliver distinct brand messages to their target audience. Some of their captivating methods include:
- Seasonal installations
- Business installations
- Booths and kiosks
- Interactive exhibits and pop-up shops
- Exhibitions and conferences
- Art installations
Why should one use installations?
Basically, non-permanent installations are all about conveying marketing and sales messages more effectively, interactively, and meaningfully. Unlike permanent installations that become lasting features of a landscape, temporary installations are intentionally momentary.
“Art Term Environments.” Tate Gallery, https://www.tate.org.uk/art/art-terms/e/environments.