Summer at CityMall 2025
Amman‑Jordan
Rethinking Summer
A Bold Installation at City Mall This summer, we stepped away from the usual tropes. No palm trees. No sandy beaches. Instead, our team at Hype asked a simple question: What does summer really feel like?
For us, it is not just a season—it is a feeling. It is the freedom to explore, the energy of being in motion, and the joy that comes from unexpected, spontaneous moments. That spirit became the foundation of our latest installation at City Mall.
A Bold Installation at City Mall This summer, we stepped away from the usual tropes. No palm trees. No sandy beaches. Instead, our team at Hype asked a simple question: What does summer really feel like?
For us, it is not just a season—it is a feeling. It is the freedom to explore, the energy of being in motion, and the joy that comes from unexpected, spontaneous moments. That spirit became the foundation of our latest installation at City Mall.
Rather than replicating a literal summer scene, we designed an experience rooted in play—the truest form of summer expression. From oversized playful forms to surreal visual twists like the upside-down basketball room, every element was crafted to surprise and engage. We used a bold, expressive color palette to evoke warmth, vibrancy, and movement, inviting visitors to step into a world that feels alive and a little bit magical.
MAF – City Centre Deira
Dubai – UAE
Summer Escape Activation – City Centre Deira
This summer, Hype collaborated with City Centre Deira to bring a playful, family-focused activation to life: Summer Escape at City Centre. Designed to engage visitors of all ages, the experience combined immersive theming, interactive stations, and instant rewards to turn a simple mall visit into a mini adventure. From concept to execution, the Summer Escape activation delivered on fun, interactivity, and brand storytelling turning a seasonal promotion into a memorable in-mall adventure.
This summer, Hype collaborated with City Centre Deira to bring a playful, family-focused activation to life: Summer Escape at City Centre. Designed to engage visitors of all ages, the experience combined immersive theming, interactive stations, and instant rewards to turn a simple mall visit into a mini adventure. From concept to execution, the Summer Escape activation delivered on fun, interactivity, and brand storytelling turning a seasonal promotion into a memorable in-mall adventure.
Dada Group Elevation
Amman-Jordan
Elevating Brand Presence: Front Elevation Redesign for Al Dada Group? We believe that a storefront is more than just an entrance—it is a brand's first
impression. That belief drove our latest transformation project: the redesign and
facelift of the front elevation for Al Dada Group, one of the region’s most trusted
names in electrical solutions.
The new façade reflects a modern, forward-thinking identity, with updated
architectural elements, refined materials, and enhanced brand visibility. Our goal was
to create a bold, welcoming presence that better represents Al Dada Group’s
reputation for innovation and quality.
We are proud to have collaborated with Al Dada Group on this transformation and we are even prouder to see our design bringing new energy to the everyday customer experience.
We are proud to have collaborated with Al Dada Group on this transformation and we are even prouder to see our design bringing new energy to the everyday customer experience.
Jingo’s Jungle
Amman‑Jordan
Jingo’s Jungle Just Got a
Wild New Look!
We are proud to announce the successful completion of a vibrant facelift for Jingo’s Jungle, the beloved family entertainment destination located in City Mall. Hype was entrusted with reimagining and transforming three key zones to enhance both functionality and guest experience:
Entrance Area
We delivered a bold and immersive new entryway, complete with dynamic jungle-themed visuals and eye-catching signage creating an inviting and energetic first impression for visitors of all ages.
We are proud to announce the successful completion of a vibrant facelift for Jingo’s Jungle, the beloved family entertainment destination located in City Mall. Hype was entrusted with reimagining and transforming three key zones to enhance both functionality and guest experience:
Entrance Area
We delivered a bold and immersive new entryway, complete with dynamic jungle-themed visuals and eye-catching signage creating an inviting and energetic first impression for visitors of all ages.
Reception Zone
We reimagined the reception area with a clean, functional layout that improves flow and guest interaction.
Redemption Area
We designed a brighter, more organized space for prize redemption, with improved display systems, themed décor, and intuitive flow to elevate the overall gue
We reimagined the reception area with a clean, functional layout that improves flow and guest interaction.
Redemption Area
We designed a brighter, more organized space for prize redemption, with improved display systems, themed décor, and intuitive flow to elevate the overall gue
Exciting News
Dubai-Jordan
We are thrilled to share that Hype Creative Studio is a
proud Bronze Sponsor at Retail Congress 2025, taking
place on 13–14 October at the Ritz-Carlton DIFC, Dubai.
This event brings together the world’s most influential retail leaders, innovators, and visionaries under one roof. As part of this global gathering, we are excited to showcase our creative expertise, innovative strategies, and commitment to transforming retail experiences.
Being part of Retail Congress 2025 is more than just sponsorship — it’s an opportunity to connect with industry leaders, explore future trends, and highlight how creativity and innovation can drive meaningful impact in the retail sector.
This event brings together the world’s most influential retail leaders, innovators, and visionaries under one roof. As part of this global gathering, we are excited to showcase our creative expertise, innovative strategies, and commitment to transforming retail experiences.
Being part of Retail Congress 2025 is more than just sponsorship — it’s an opportunity to connect with industry leaders, explore future trends, and highlight how creativity and innovation can drive meaningful impact in the retail sector.
